Churning out rapidly-growing broiler birds is standard practice used by the chicken industry to produce cheap meat at the cost of animal welfare.
For far too long, the chicken industry has operated without public scrutiny — and the animals and consumers are paying the price. But now…people are fed up and demanding change.
According to recent studies, 94 percent of consumers are very concerned about farm animal welfare, and 29 million Americans report they are mostly vegan or vegetarian.

“After years of designing fatter birds, food companies are finally realizing chickens shouldn’t grow so fast.”

Chicken Industry Progress

2017
August 29, 2017

Animal Outlook Footage Prompts Cruelty Convictions

Animal Outlook Footage Prompts Cruelty Convictions

August 2017 update: In a groundbreaking series of cases prompted by Animal Outlook’s (then Compassion Over Killing) undercover footage from several Tyson Foods broiler breeder facilities in Virginia, nine former Tyson employees have been convicted on 22 counts of cruelty.. Read more.

June 27, 2017

Top Chicken Producer Introduces GAP-Certified Line

Top Chicken Producer Introduces GAP-Certified Line

June 2017: #6 chicken producer in the US, Wayne Farms, launched its first line to be certified under Global Animal Partnership (GAP) welfare standards, NAKED TRUTH™. A growing list of top restaurants and brands, deemed the “Class of 2024,” have.. Read more.

2016
November 7, 2016

Corporate Changes for Chickens

Corporate Changes for Chickens

November 2016 and beyond: Consumers have turned to their favorite restaurants and brands, urging them to make meaningful changes for birds. These major companies are listening up and shaping the next wave of changes for broilers in the chicken industry... Read more.

August 14, 2016

Tyson, Others to End Cruel Practice of “Nose Boning”

chicken boning tyson

On the heels of an Animal Outlook (then Compassion Over Killing) investigation of several Tyson Foods chicken breeding farms, which offered the first hidden-camera look at the cruel practice of “boning” – in which a dull plastic rod is stabbed.. Read more.

June 14, 2016

Industry Giant Announces Reforms

Industry Giant Announces Reforms

In 2016, Perdue, the fourth-largest chicken producer in the US, announced several improvements for its flocks, including beginning to provide natural lighting and reduce stocking densities. Perdue also planned to begin implementing controlled-atmosphere killing, a widely used slaughter method in.. Read more.

March 14, 2016

Setting New Standards

Setting New Standards

The Global Animal Partnership (GAP), together with Whole Foods, committed to breeding for slower growth, enrichments such as natural lighting and perches on farms, and increasing space for birds in its standards. National Geographic ran the headline, “The Next Step.. Read more.

“I am not a vegetarian for the sake of my health, but for the health of the chickens.”
– Isaac Bashevis Singer
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